AmericanMusicConcepts' Sales Tips
I have the ultimate April’s Fools Joke for you but you’ll need some time to prepare it and a Program Director up for some fun.
This April Fool’s Day roll out a market wide station concert complete with a live broadcast, client sponsors, promo spots and live cut-in’s with station personalities interviewing concert goers and city officials including your hometown Mayor. If you’re a rock station, feature Bruce Springsteen, Dave Matthews, The Allman Brothers Band … might as well include Jimi Hendrix and Janis Joplin. The day long radio broadcast is coming from the stage at Fantasy Park in the downtown section of your hometown … Trust me, if you do this the right way you will be freaking out a large portion of your audience and advertisers that aren’t making the connection that it’s April Fool’s Day.
Sell major sponsorships to local Banks, Auto Dealers and Home Builders … Have the major sponsors record interviews so it sounds like they are talking live on the radio from the radio station VIP Booth at the concert. Don’t forget sub sponsors for band updates, time/temperature reports and weather issues throughout the day. Finally, there’s real revenue potential with your web site on this event too.
The live music is naturally taken from some of the greatest live albums in your station’s library. Involve the local press to cover the concert and don’t cut corners …go all out. I promise this is a real money maker and will prove to be a yearly event on your stations.
Odwalla Fruit Juice is on the move in all 50 states and they are looking for your help. Significant marketing money is now in the hands of local distributors to promote the Ultra-Endurance Race Across America, Bonnarro Music & Arts Festival and most recently their new program, State Parks Across The Nation For A Greener Future … Planting trees in State Parks all over the USA.
Any program you can come up with that has to do with planting trees will interest the people at Odwalla. They will pay to get in front of large crowds like your County Fair, local sporting events, parades, concerts, etc. Odwalla is a perfect promotional partner for giveaways and/or couponing programs, too. Remember that to tap into NTR dollars make sure you focus on the needs of Odwalla …. and what they want is 1) increased sales 2) prime display space or 3) programs tied to planting trees.
Here’s one more idea to help your local Odwalla distributor increase sales and score a nice big “juicy” order for yourself. Odwalla is a Coca-Cola product so I’m sure you already have a relationship in place. Offer to help promote Odwalla in your local market with a very simple gift-with-purchase program … Buy six or more bottles of Odwalla Fruit Juice, mail in the proof of purchase and your radio station will send back two free tickets to your local State Park ,,, they will love this one.
Local grocery stores are always looking for ways to ride on the coattails of NTR programs like this and I’m sure they’d be willing to stock up extra Odwalla product with an end isle display for lots of free on air mentions this Summer … Best of luck. Go get ‘em!
We are creating musical jingles for Law Firms all over the country. May I share a an idea that your toughest Law Firm prospect will love?
This idea comes from New York City Radio Station, WCBS News Radio 88 … WCBS runs a feature called “Looking At The Law” with Neil Chayet. Legal news and analysis reports running throughout the week in fixed positions. You can easily put a program like this on your station and you’ll have your local attorney prospects signing up on a waiting list for sponsorships.
Law Firms are one of the hottest new business categories for Radio/TV and you should have at least one Law Firm client on the air at all times. This week’s sales tip is all it will take for you to crack the category wide open.
There is big money to be scooped up this Spring in Pool Chemicals from some of the top names including BioGuard, HTH, Baquacil and Pace.
A few years back I met a distributor representation for HTH Pool Chemicals at our local home center. Our casual conversation turned interesting when I suggested that I could help him move more product with a local Radio promotion. I offered to broker some prime point of purchase display space with the hardware stores on my account list for some on-air mentions. Much to my surprise, he offered me $9,000 to promote HTH Super Socket for pool openings in the month of May. The promotion continued through June, July, August and September for a grand total of $45,000. Check out the radio spot by clicking here
or download it here
Pool Chemicals are sold through Pool/Spa distributors also know as rack-jobbers. Ask your local Pool/Spa dealer to introduce you to their distributor rep and then offer a program that will help them increase sales. Remember the key to a successful NTR program is based on two factors … 1) Securing additional display space and 2) Moving more product with promotion!