29 Aug A great promotion we did with The American Express Card
I was reminded this week by Suzanne Montoya in Princeton, New Jersey, one of the country’s smartest Radio Reps, of a great promotion we did with The American Express Card.
We met a local field rep from The American Express Card some years back and organized a network of American Express Merchants. The American Express Rep thought it was a great idea and before we knew it we had 35 merchants putting in $500 each to promote The American Express Card at The Jersey Shore. This was the fastest $17,500 I ever put on the books. The schedule ran in one month and was paid in advance.
We ran a series of :60 commercials featuring four participating merchants (one of the commercials is attached for your listening pleasure.) The clients’ $500 included them in a $2,000 schedule of rotating commercials. This was a great “no charge” promotion for The American Express Card, a very clever investment for the participating merchants and a real money maker for the radio station.