Sales Strategies

Increase Sales With Downtown Merchant Associations

This Week's Sales Tip: Shopping Downtown is coming back in a very big way in all sized markets throughout the USA. Just look at your local Downtown Shopping District and I bet it's filling up with quaint new specialty shops and locally owned restaurants ...

Turning Client Knowledge Into Increased Sales

Knowledge is power and the more knowledge you have about the clients on your list the better. Do you use index cards, manila folders or electronic data base software to keep and store information on your accounts? Any system will work but the idea is to...

The Right And Left Theory

I had some fun last week telling my radio friends in Montana about "The Right And Left Theory." "The Right And Left Theory" is a very powerful sales strategy and will triple your sales in the New Year if you stick with the program ...

The superstars in Radio/TV sales have an area of expertise

Do you specialize in a particular area? The superstars in Radio/TV sales have an area of expertise. It's good policy to go after one business category with a vengeance. Let's say you have a personal hobby of taking pictures. You love photography and everything about...