17 Dec Circulation Directors at nationally distributed magazines are very hot prospects!
Circulation Directors have marketing budgets to help them obtain new subscribers and the quickest way to make that happening is to distribute free samples. We had a new Home Depot opening in our market and I approached the Store Manager with the idea of doing a “no charge” remote broadcast for the grand opening. My next call was to the Circulation Director of The Family Handyman Magazine. I asked for $5,000 and 5,000 free sample magazines to hand out at the Home Depot event. They loved the idea and in one day delivered the check and cartons of magazine samples.
Each Circulation Director has their own conversion rate of sample copies to paid subscribers … It’s a great subject to bring up during your initial contact. A quick visit to your local Barnes & Noble magazine section will open the doors to this limitless world of new business. They carry thousands of magazine titles in every imaginable business category … The next event you host bring along a magazine as a co-sponsor. Brides Magazine would love to participate in your Bridal Show. Money Magazine would jump at the chance to distribute samples at your Job Fair. Reader’s Digest would be a great prospect to call on for your Book Traders Show and get a jump start 2010 by calling on Hobby Farms Magazine for next year’s State Fair.
Just when you think you’ve run out of prospects, Jingle Jim delivers another great Monday morning idea starter!