25 Aug Do you carry a pitchbook?
Do you carry a pitchbook?
A pitchbook is a simple three ring binder with 50 or so plastic inserts. The pitchbook is a presentation kit and organizing tool all in one. Your pitchbook should include everything from your rates, coverage map and ratings information – to success letters and references.
Make sure your pitchbook includes some or all of the following: glossy pictures of crowded station events, case studies of successful campaigns, RAB Fact Sheets, station listener profiles, market demographics, key web site pages and area newspaper rate cards. If there’s a source of information to help you advance a sales, make room for it in your pitchbook.
No more fiddling for rates through your briefcase or running back to the car for contracts. A sharp looking pitchbook positions you as a thorough professional – the kind of account executive people will feel comfortable investing with. A new pitchbook will prove to be a valuable resource as you continue to help clients increase sales.