29 Aug Holidays plus a national sponsor equals success
I received many inquires from last week’s Jingle Of The Week about the great promotion I did with the American Express Card … And there were many requests for more money making promotions just like that one. No problem … I have an endless supply.
An ordinary 12 month calendar will spark some great ideas for you. Identify the biggest holidays and then target a national company that you’d like to invite in for a partnership … It’s really that easy. Several Summer’s ago, I was on the hunt for a promotional partner for Independence Day and found one strolling through a hardware store. There it was sticking out right in front of me in Red, White And Blue … National Hardware and their full line of hinges, nuts, bolts, etc. http://www.natman.com/frontpage.asp
One quick phone call to track down the Regional Sales Representative to share my idea … Celebrating Independence Day with a sales promotion … “It’s A National Fourth Of July Weekend With National Hardware.” The manufacturer rep loved it and released all the unused co-op money in the market for the promotion. The commercial is attached.
Every holiday is an opportunity to team up with a national manufacturer rep … All you need is a little creativity and a good idea.