29 Aug Let’s take a look at the all-time best Auto Dealer promotion … “Hands On 2009”
Let’s take a look at the all-time best Auto Dealer promotion … “Hands On 2009.”
Your audience has the chance to win a car or use of a car for one year by literally holding on as long as they can. Minutes turn into hours, and hours turn into days as the last contestants usually hang on for about three days. This sales promotions takes some manpower and teamwork from the radio station but the return in revenue, press coverage and community excitement is well worth it.
Pick about 25 or so final contestants that gather around the vehicle on the big day. The simply put their hand on the car and need to keep constant contact. The judges keep a close watch for people shifting, sneezing or random loss of concentration … when they let go, they’re out. Allow for bathroom breaks and occasional time-outs, too. Reliable judges are a must so invite Rotary Club Officers, Chamber Members or even local off-duty law enforcers to monitor the event.
I promise you … This is the very best Auto Dealer promotion ever. It’s a fun event that pays off in a very big way and it’s sure to become an annual event at your station.