15 Apr Why Do I Need Music In My Radio Commercial?
Why do I need music in my radio commercial?
That’s an easy one! Music makes your commercial more memorable. That’s actually been proven by scientists. Music activates the part of the human brain that controls our deepest emotions. That helps embed the music and the message with it deep into our long term memories.
That’s why you get a super catchy song or jingle stuck in your head. Did you ever find yourself singing along to commercial before you realized you were doing it? Sure you have. We all have.
A musical jingle also makes your commercial stand out. Whether you are running an advertising campaign on radio or TV, your commercials will be running in blocks of commercials with many other advertisers. So a big part of your challenge to maximize your advertising ROI is how to stand out in the crowd of other advertisers.
A musical jingle does that in an awesome way.
Another fact is that 85% of national companies use the power of music to help build their brands.
Now I’m not saying you should be doing everything the national companies in your industry do, but this one is a no brainer.
It’s so true that you are judged by the company you keep. So again if you want to stand out amongst the largely local competition on the radio, a musical jingle helps you elevate people’s perception of your company. This is one case where you do want to be thought of as one of the “big guys.”
Custom music will make your company sound professional and super successful. People want to do business with companies they are familiar with. Familiarity leads to trust and trust will bring you lots of new business.
So to recap, a Musical jingle in your radio commercial does three things to benefit your business:
1) Music makes your commercial more memorable.
2) Music makes your commercial stand out amongst the radio commercial clutter.
3) Music elevates your company image and makes you seem more professional.
To get a musical jingle created for your commercial contact American Music Concepts. American Music Concepts has produced over 10,000 jingles for every business category under the sun. They can create a unique musical image for you.