Radio Commercial Sales Tips from American Music Concepts

Selling 52 Week Schedules with Financial Features

Like it or not, it's tax time again. Hit the phones this week and get in front of as many tax specialists, financial planners, money managers and accounting firms as possible. The key to working with this business category is to propose long term schedules not...

Spec Spots – The key to more new clients in 2010

Selling with spec spots is the most valuable weapon in your war chest and probably the tool you use the least. Every week I travel around the country and discuss spec spots with sales managers and they all say the same thing ...

Three station features to help you increase sales

Every morning show should have a fixed position comedy clip feature with a 52 week sponsor. Your listeners will plan their mornings around your comedy clips and there's an endless supply of great material from classic comedians like George Carlin, Bill Cosby, Jerry Seinfeld...

Business Coach service can make the difference

Here's a common occurrence at your radio station: You work very hard to get a client on the air and after the flight starts, you move on to new business and take your eye off your new account. We have a tendency to under service current...