Pounds go down, dollars go up.

08 Oct Pounds go down, dollars go up.

Here’s a very good idea to jump start your New Year… Start a “20 Pound Challenge Club.” A 20 Pound Challenge Club is an organized network of station employees, clients and listeners determined to lose 20 pounds. Your morning show personalities can take the lead on this effort … inviting people to register on the stations web site.

The revenue potential is limitless including tie-ins with Hospitals, Neighborhood Doctor Centers, Fitness Clubs, Diet Centers, Health Food Stores, Bike Shops, Running Shoe Stores, Sporting Goods, etc. Manufacturer reps will love this idea, too. And don’t forget to include your local chapters of the American Heart Association and the American Diabetes Association.

Losing 20 pounds in 20 weeks is a very reasonable goal … The most efficient way to do this is to cut 500 calories per day … cutting food calories by 250 and work off the other 250 through walking. A simple rule of thumb is 100 calories per mile walked for a 180 pound person.