05 May Radio Advertising Sales Tip: “What’s For Dinner?” Promotion
This Week’s Sales Tip: Perhaps the most asked question of all time is, “What’s For Dinner?” … Let’s turn this one into a money maker.
The US Census Bureau reports that there are over 1.2 million restaurants in the USA … That’s a lot of prospects. Let’s sell four or five of them this week by simply asking, “What’s For Dinner?”
Find a fixed position in afternoon drive and have your new clients call in with Tonight’s Blackboard Special. Give each restaurant :15 seconds to read tonight’s dinner special and to offer an invite to their restaurant to your audience.
You only have to get five restaurants with a quick open and close from your afternoon drive-time personality and you’ll have a timely :90 report of where to go to dinner tonight.
Owners of local restaurants will love this idea if your program is reasonably priced. Insist that the owner of the restaurant make the call and have them offer the invitation personally. This program is very marketable and the clients will get great results!
Jingle Of The Week: … Here’s a very cool new jingle we just produced for Little’s Cafe And Catering in Pennsylvania. Listen by clicking here or download it here and play it for a few of your toughest prospects. Let me know if you’d like any additional jingle samples in any business category under the sun. I’ll shoot some jingles right back at you!
My Summer/Fall market visit schedule is filling up quickly but there’s still time to have me visit your stations. We can meet with current clients, tough prospects and clients that have dropped off the air. I can help you increase sales with a round of client jingle presentations. Are you interested?
Have a great week!