06 Oct Radio Advertising Tip That Jewelers Will Love
Gem Of An Idea For Jewelers
This week’s radio advertising sales tip: Need a great idea to keep new Jewelry Store account on the air with you long after the holidays? Run a series of Gold Parties. Gold Parties are the latest rage. Gold parties are run just like Tupperware Parties, with mostly women gathering at someone’s house for food and drinks. But instead of selling plastic, they’re pawning off their precious finery.
Gold is currently selling at $1,192 an ounce. Any one of your Gold Buying Jewelry Stores would jump at the chance to run a Gold Party. Women benefit by getting rid of things like faded gold lockets, outdated earrings and other items from the back of their jewelry box. The host serves food and drinks … and walks away with 10% of the total cash exchanged.
The Jeweler is likely to pay 70% of the value of the pieces purchased and making a nice 30% return on everything he buys. Try this idea with your local Jewelers and I think you’ll be surprised how receptive they will be to this gem of an idea.
Jingle Of The Week … Here’s the jingle we created for CSA Gold Buying in New York State. Jingles don’t get any better than this one! Feel free to listen to their new jingle by clicking here or download it here and play it for a few of your toughest prospects. Let me know if you’d like any additional jingle samples in any business category under the sun. I’ll shoot some jingles right back at you!
Jingle Jim Reilly is a renowned radio and TV advertising expert and also the President of American Music Concepts the premier advertising jingle company in the US. Contact Jim today at (732) 604-8625 to find out how to get a custom musical jingle for your business.
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