04 Apr Study: Radio Delivers the Highest Advertising ROI
A new study done by Neilsen Catalina shows that radio advertising has the highest return on investment of all media. Returning up to $23.21 per dollar spent in some categories.
The study was done with 10 brands that advertised on Clear Channel stations. The returns often were double those from TV or any digital media including Facebok.
You can read the entire story here: http://adage.com/article/media/surprise-radio-beats-return-investment/292305/