03 Nov Tap into all the human senses whenever possible when making a presentation
Tom Hopkins teaches sellers to tap into all the human senses whenever possible when making a presentation … Sight. Hearing. Touch. Taste. Smell. Intuition.
When you make formal client presentations follow the advice of Tom Hopkins. Your written proposal should be neatly typed and import the clients logo into the paperwork (Sight.) Sound will always spice up a radio sales presentation so make sure to present some audio including a station demo and client spec spot (Hearing.) I present my audio with a set of Bose Computer Music Monitor Speakers and I let clients work the sound volume controls (Touch.) A quick stop at Starbucks before the presentation is always a nice gesture (Taste. Smell.) And Finally … The all-time greatest close line … “Mr. Obama, if you have a good feeling in your heart about my presentation, you should join our family of clients. When can we get started? (Intuition.)
The more senses you work into your presentation, the better your odds are of making a sale. This is very sound theory from Tom Hopkins and it works!