22 Aug The goal is to make 2009 prospecting calls in 52 weeks or about 40 calls per week
This idea is so good that I’m willing make a vow to you and I hope you do the same with me. Let’s both vow to each other that we will call on 2009 new businesses in 2009. It sounds like a daunting project I know, but if we break the goal into manageable tasks, we can all do this. All you need are two tools and I know you have them already … a prospecting journal and a telephone.
The goal is to make 2009 prospecting calls in 52 weeks or about 40 calls per week. A telephone call should only take about 60 seconds, so let’s make 4 telephone prospecting calls every morning and 4 calls every afternoon, Monday – Friday for the next 52 weeks. Log the calls into your prospecting journal and let the 10-3-1 theory works it’s magic. 10 telephone calls will yield three appointments and three appointments will yield one new client. I even wrote the phone script for you: “Good morning, Mr. Obama … My name is Bill DaMost from Radio/TV Station WXXX . I help local businesses increase sales with some pretty creative marketing programs. May I stop by later this week for just a few minutes to introduce myself?”
The highest payoff sales activity is prospecting but it’s hard to do and it’s no fun. Let’s conquer this demon together in the new year. Smile up, dial up and watch your sales pile up and you too will Bill DaMost in 2009!