25 Aug The Government Stimulus Package offers you an incredible opportunity for your stations with new recruitment dollars
The Government Stimulus Package offers you an incredible opportunity for your stations with new recruitment dollars … But you need to move quickly before those dollars go to Newspaper.
The truth is that newspapers deliver a less desirable job candidate. People reading the classifieds come in three categories:
1) They are currently not working … not a very attractive applicant.
2) They are unhappy people and will most likely be unhappy with their new position.
3) They are on government assistance, just going through the motions to extend benefits.
Radio delivers a better, more qualified candidate such as hardworking adults looking for an opportunity to improve their income and lifestyle. These simple points will resonate with Humane Resource Directors in your market. Share these thoughts with recruitment managers, play spec spots with creative ideas, and the orders will follow.
Just a few prospects from the Stimulus Package to get you started … State and Local Police, Fire, Sanitation, Parks/Recreation, Roadwork & Transportation Departments. State and Local Government HR Departments will be flush with tons of money to spend. Look for the largest employers in your market including manufacturing plants, amusement parks, hospitals, grocery stores, and colleges/universities. Promote a station job fair at the local shopping mall and allocate recruitment opportunities on your stations web site.
America is going back to work … Put in a little overtime and become the HR expert in your sales department.