15 Mar The Greatest Radio April’s Fools Joke Ever
I have the ultimate April’s Fools Joke for you but you’ll need some time to prepare it and a Program Director up for some fun.
This April Fool’s Day roll out a market wide station concert complete with a live broadcast, client sponsors, promo spots and live cut-in’s with station personalities interviewing concert goers and city officials including your hometown Mayor. If you’re a rock station, feature Bruce Springsteen, Dave Matthews, The Allman Brothers Band … might as well include Jimi Hendrix and Janis Joplin. The day long radio broadcast is coming from the stage at Fantasy Park in the downtown section of your hometown … Trust me, if you do this the right way you will be freaking out a large portion of your audience and advertisers that aren’t making the connection that it’s April Fool’s Day.
Sell major sponsorships to local Banks, Auto Dealers and Home Builders … Have the major sponsors record interviews so it sounds like they are talking live on the radio from the radio station VIP Booth at the concert. Don’t forget sub sponsors for band updates, time/temperature reports and weather issues throughout the day. Finally, there’s real revenue potential with your web site on this event too.
The live music is naturally taken from some of the greatest live albums in your station’s library. Involve the local press to cover the concert and don’t cut corners …go all out. I promise this is a real money maker and will prove to be a yearly event on your stations.