20 Aug The more you prospect, the more new business contracts you will be generating
I’ve heard back from many of my media friends about last week’s sales tip … “Creating A Prospect Journal.” The comments all had a common theme that prospecting is the foundation to a successful career in media sales. The more you prospect, the more new business contracts you’ll be generating … It’s really very easy!
I’ve built my career doing business with local direct clients. There are a lot more local direct clients than there are big clients and/or agency business. The hottest categories for local direct breakdown into three different categories:
Home Repair: Roofers, Framers, Plumbing, HVAC, Electricians, Flooring, Kitchen & Baths, Waterproofing, Storage Centers, Irrigation, Foundation Specialists, Painters, Oil Delivery Services, Exterminators, Lawn Care, Fence Installation, Swimming Pool Service, Tree Specialists, Pavers, Window Installers, Garage Door Service,
Health Care: Dental, Chiropractic, Imaging Centers, OBGYN’s, Pain & Balance, Cosmetic Surgery, Audiology, Eye Care, Neighbor Doctor Centers, Physical Therapists, Weight Loss, Pediatrics, Medical Supplies, Ambulance Service,
Professionals: Real Estate, Lawyers, Insurance, Financial Planners, Tax Accountants, Counselors, Title Search, Professional Organizers, Credit Repair Services,
Enjoy the hunt … Chasing down new local direct business is fun and it’s the most rewarding aspect of sales!