29 Aug The superstars in Radio/TV sales have an area of expertise
Do you specialize in a particular area? The superstars in Radio/TV sales have an area of expertise. It’s good policy to go after one business category with a vengeance. Let’s say you have a personal hobby of taking pictures. You love photography and everything about it. Doesn’t it make sense to call on every camera shop in your market?
Think of the potential when you start calling on manufacturer reps from Minolta, Cannon and Kodak. You’ll be in a great position to brainstorm product moving promotions because you’ll know what motivates photographers. You’ll love organizing Photo Contests, Camera Shows and Workshop Seminars for camera people.
What’s your passion? Sports, Music, Gardening? How about Computers, Electronics or Home Improvement? Whatever you’ll find yourself doing in your spare time will help you generate more income with your career. Look for a category to specialize in and go after that business with reckless abandonment.