29 Aug There are several ways you can spread the word even without a marketing budget
We spend all our time in Radio/TV Sales telling clients and prospects to market their services …. “Marketing pays! If you don’t market, your competitors will! How can you grow without going after new business?”
Do you market yourself? Do you market your services over and above your prospecting telephone calls? There are several ways you can spread the word even without a marketing budget. One of the most efficient and effective ways is with your own sales newsletter. Deliver your newsletter to clients and prospects via email and it’s free. Speaking at Rotary Clubs and Chamber functions are great opportunities to share your ideas with influential business people … and again, there’s no charge. Don’t forget, your own company owns Radio and/or TV Stations … that’s valuable airtime to market and promote your services. There’s not a Sales Manager in America that won’t free up some unsold inventory for an idea that will increase sales.
WCBS, News Radio 88 in New York runs their own monthly Business Breakfast Workshops. Bring in guest speakers for your Business Breakfast Workshops on topics from recruitment to computer training and promote them for free over your airwaves and internet streams. You can video the Workshops, YouTube them on your Web Site and have the video stream sponsored by your local Staples or Office Max. Market your workshops with email and billing inserts, with no additional costs. A Monthly Series of Business Breakfast Workshops will position your stations as the business focused leader in your market. There are 100+ Radio/TV Stations in the New York City Market but when asked which station cares the most about local direct business … WCBS News Radio 88 wins every time. Finally, don’t forget to sell a corporate sponsor for your Business Breakfast Workshops to companies like American Express or Pitney Bowes.
You can and should market your services … just like you tell your clients and prospects!