29 Aug What if the client decides to cancel the contract before you’re given a fair shot at success?
Have you ever scheduled a client for a campaign and the client decides to cancel the contract before you’re given a fair shot at success?
Whether you’re presenting a 52 week, 26 week or 13 week schedule … it’s very important to make the following agreement with the client when they sign the contract:
“Mr. Obama, do you agree not to evaluate the success or the failure of this campaign before ______ ?” (state the ending date on the contract.) Put these words in writing and then hold the client to the agreement. If you both agree that a 26 week flight is what it will take to get results, why would you let the client slip away early? Remind the client that he agreed not to evaluate the campaign before the end date.
It’s your job to make the phone ring and increase walk-in traffic. If the campaign is not working, make the necessary changes to copy and schedules … but whatever you do, make sure the client runs the full schedule like he agreed upon at the start date.
If you master this simple concept, you will save many of your hard earned contracts.