But how? Be Memorable!
Call American Music Concepts right now at (732) 604-8625.
That one call will increase your ad ROI GUARANTEED!
An American Music Concepts Jingle:
American Music Concepts will drive
your advertising ROI through the roof
You get a triple WIN with an American Music Concepts jingle.
American Music Concepts has worked with businesses across the U.S. and every jingle has the same result... INCREASED AD ROI! See what business owners have to say about Jingle Jim Reilly and American Music Concepts.
“American Music Concepts came up with a great jingle. We’ve been using our jingles extensively on radio with super results! We couldn’t be any happier with this product. I highly recommend American Music Concepts!” Tim Moore, Bikes & Moore, Hopkinsville, Kentucky
“For heat and air you’re in luck when you see that penguin on the truck, Yeah!” “American Music Concepts came up with a gem; people are singing my song all over Florida. My business is booming!” Kirk Smith, Crystal Air & Water, Gainesville, Florida
When you do business with American Music Concepts, you do business with true professionals. Experienced and successful, they know how to produce top-notch jingles that keep you happy and help you get more business.
"Sales are up at Muellers ... Thanks to our new jingle from American Music Concepts."
"We're getting lots of great feedback from the jingle. I'm glad we signed up!"
"It was a pleasure working with you guys. Our jingle sounds wonderful."
"American Music Concepts ... I am a believer! The jingle you created for my practice is just perfect!”
"Quick, professional. I started singing the jingle right away."
"We could not be happier ... You guys did a great job for Swanzey Oil."
"The jingle is just perfect. I'm getting great comments every day! Thanks a million!"
“We are so pleased with our musical imaging campaign from American Music Concepts. Their staff was polite, professional and very, very talented. Our custom jingles are incredible … we made a great investment!”
Why limit your brand reinforcement to your radio and TV commercials? Your American Music Concepts Jingle has so many different ways to make your business sound great!
Your new jingle makes a great impression on your website as well.
Why bore your customers with the elevator version of Beat it? Use your jingle to continue to carry your compay's brand messaging while your customers are on hold.
Do you have an after hours phone message? Why not use your jingle as the background. It'll leave people tapping their foot and humming along!
Are you using Youe Tube to market your business? You should be. Your jingle makes a great intro, awesome scene transition and a solid closer for any You Tube videos you publish.
Your new jingle makes a great theme song for your podcast. It really ramps up your professionalism.
Are you playing music in your store? If so, drop your jingle in to the mix every once in a while. Your customers will love it!
People love to click pictures, videos and audio links on Facebook. They're clicked twice as much as regular text posts. Get interacting with your Facebook fans by linking to your jigle and asking what people think.
What? QR Codes? Yes. One of our customers set up a QR code that linked to their jingle and people LOVED it! Try it out.
The key to getting results from your radio advertising is to make sure it is effective radio advertising. What really makes a radio ad effective? This depends not only on the actual audio commercial you have produced; it also is determined in part by other related factors.
Quality of production, choice of wording, time of airing, the quantity of ads you place in a schedule, and your choice of radio stations also enter into your quest for success. Here are 10 tips for successful radio advertising to use as you create your next radio ad campaign:
Incorporating a jingle or using a jingle package with your radio advertising is an excellent way to increase the impact of your ads. Your jingles provide an instant audio cue which, over time, helps communicate recognition of your company/product and sponsorship without using up words that are at a premium. Your jingle accomplishes many of the above goals for you, and becomes a way to instantly let listeners know they are about to hear from you!
The post What Is Effective Radio Advertising, Really? appeared first on Radio Commercial Sales Tips from American Music Concepts.
Radio advertising is a great way to attract the attention of a targeted local customer base. When radio advertising campaigns follow some simple rules they are more effective. Many radio ads are ineffective because they simply do not give a compelling reason for the customer to contact the business. Here are five guidelines to follow in order to avoid the most common mistakes made in radio advertising.
1. Do Not Use Complicated Contact Information
Since most radio listeners will be driving in a car, or at work, it is unrealistic to expect them to write down a telephone number. Using a telephone number that is difficult to remember is a waste of valuable radio advertising words. Repeating a difficult to remember telephone number multiple times does not help.
If one feels compelled to use phone numbers, the best way is to make them part of a jingle and use a phone number that is really easy to remember, such as a tune that sings 1- 800 Plumber. Most ads do better without using telephone numbers, because the goal is to get customer to come to the business, not to call the business.
Street address numbers are also ineffective when they are difficult to remember. Better to say, “We have hot freshly baked bagels waiting for you at Joe’s bakery on the downtown corner of First and Main,” than to say “Come to 12539 Suite #2345A Main Street.”
Websites that are not easy to spell correctly from hearing it are not good to use. This will only frustrate the customer when they misspell the website and then cannot find it.
2. Not Enough Frequency of Ads
It is estimated that in order to create a response, a person needs to hear a radio ad somewhere between six to ten times. Unless the ads run frequently and for a long enough period, the advertising money is wasted because the response is too low. Most radio advertising campaigns that are effective last for at least a minimum of 18 weeks.
3. Wrong Airtime and Incorrect Budget
Typically, radio stations charge a premium for prime time, which is also called “drive time” advertisements. Radio campaigns may be more effective with greater exposure during non-prime time periods. Estimates are that about 80% of those listeners that would hear a radio ad during prime time will be listening at other times as well. The cost of non-prime time ads is up to 80% less than prime time ads.
The key is to have enough budget, runs the ads frequently, and advertise for extended periods to generate the most cost-efficient responses.
4. Overuse of Clichés and Meaningless Discounts
Customers have been bombarded by advertisers using the same old worn-out clichés, such as “The Lowest Prices in Town,” “Friendly Professional Help,” or “Everything is on Sale.” There are many of these clichés and they simply do not work at all. A better idea is to figure out why a customer has a compelling special reason to visit the business
Special does not mean discounts, or asking the customer to do something extra, like “Mention this radio ad and get 5% off.” Discounts, especially small ones, tend to cheapen the value of the offering. Better to say, “Enjoy a free cup of our delicious freshly-brewed coffee with every bagel purchase,” than to say “10% off all bagels.”
5. Choosing the Wrong Radio Station
The idea is to saturate the local market with a radio advertising campaign where customers will hear the advertisements, not to run ads on a favorite radio station of the business owners. Check the radio stations demographics to make sure it contains potential customers for the business and consider running advertisements on more than one radio station to capture different audience segments.
By following these simple rules and avoiding the most common mistakes, radio advertising can be an effective part of local marketing efforts.
The post 5 Major Radio Advertising Mistakes You’re Making Right Now appeared first on Radio Commercial Sales Tips from American Music Concepts.
5 Things You Should Never Do With Your Radio Commercial
The best radio commercials grab your attention, involve the listener, spin a story, sound believable and make a call to action all while keeping the product center stage. Done right, the radio ad creates a personal conversation with an individual prospective target that leaves a positive impression and generates a desire to take further action. A really good radio ad speaks to you.
The first radio commercial hit the air waves more than 90 years ago. Radio has been successfully reaching consumers ever since. Today, radio advertising’s return on investment or ROI is approximately 17-percent higher than television, according to a study conducted by the Radio Ad Lab.
Radio commercials can be an extremely effective advertising tool but only if you avoid certain pitfalls. Consider the following five things to avoid with a radio commercial.
1. Miss the Connection
It’s important to make a connection with your audience, offering something that’s relatable to each listener. If you miss that connection, you lose your target. Connect with the audience by appealing to senses and emotions. Tell a story that could easily be their story. Your audience eats dinner each night and if you’re creating a radio commercial for a pizza place, make that connection: target needs convenient meal; ad appeals to that need.
2. Too Many Numbers
Often your audience is listening to the radio while doing something else like driving or working. Throwing too many numbers at listeners in a 30 or 60 radio commercial is not effective. A radio listener’s attention will wander when the music switches to an ad that contains mostly facts, figures and technical data. Avoid including lengthy URL addresses in a call to action or offering multiple phone numbers. For example, “Call local at 312-555-1234 or 312-555-4321 or toll free at 1-800-555-9191.” Too many numbers, too much information.
3. The Laundry List
Much like bombarding a radio audience with too much technical information or 15 seconds of phone numbers and URL addresses, a script that reads like a laundry list rarely is effective copy for a radio ad. Instead of listing the benefits of a product, show its benefits through snappy dialogue, a relatable vignette or a catchy jingle. A testimonial is another way to communicate the product benefits in a believable way without having to create a boring list.
4. Poor Word Choices
A radio commercial is not an academic dissertation. Create copy that sounds similar to the way people speak. Avoid verbiage such a therefore, thus, moreover and so forth. Actually, you may want to avoid the phrase, ‘and so forth’ as well. Slang terms also should be avoided in many cases. Using slang can be a tricky process with radio copy and often it’s best to simply create copy that can be communicated concisely without making your target audience cringe at the word choice.
5. Missing the Selling Idea
One of the biggest pitfalls to avoid with radio ads is missing the selling idea. Ads that are so focused on telling a joke or inspirational story can end up missing the mark because they forget to connect the joke or story to the actual selling idea. Creativity with a radio commercial can be an effective method for a memorable ad, but only if the listener can connect the story/joke/jingle to the company, product or service being promoted. Remember, your selling idea should always be the star of the radio commercial, it’s the reason the ad is created. If you can remove the product from the copy and it still reads as a complete concept, you’ve missed the selling idea.
Radio commercials can connect with a vast, diverse audience generating name recognition and product sales. Avoid the common pitfalls and your radio ads can go from forgettable to “Hey, did you hear that?”
The post 5 Things You Should Never Do With Your Radio Commercial appeared first on Radio Commercial Sales Tips from American Music Concepts.
The Top 5 Questions Small Business Have About Radio Advertising
1. With all the new technology available, why should I invest in something like radio?
People are much more likely to have a cell phone or compact tablet than they are to have a “boom box,” but that doesn’t mean that radio is dead. Radio can be accessed by most modern devices, and people still listen to it in automobiles, at work, and as patrons of small businesses.
According to Nielsen Audio, more than a quarter million Americans are listening to the radio. The potential for connecting to an increased customer base is huge, but you must put in the work. The best tool for the job is worthless if you don’t understand how to use it.
2. How do I reach potential customers?
Focus on your customer base. Who is buying from you or attending your event? Once you establish your customer demographic, then the sales representatives at various radio stations can match their listener demographic to your target customers. They will know who is listening when and be able to correlate the target audience to that audience’s format of choice.
Perhaps it is true that your product would appeal to “thirty somethings” in a fairly metropolis area. Odds are they are not listening to the hottest tracks on the local hip hop station or the easy listening station on the other end of the frequency spectrum. The trick is to find your audience where they are.
3. How can I get the best deal for my money?
Advertising “spots” are usually available in 30, 60, and 90 second segments. You can expect to pay for this airtime as well as the cost of producing the ad. Radio advertisement is based on repetition. It takes money to make money, and if you are not buying enough airtime, then you are wasting your time and money. Your budget will vary depending on the size of your local market. It will probably cost much more for advertising in a larger city.
4. How can I focus attention on my interests?
Who your ad reaches may be a determining factor as to when it is aired, but how it is aired is just as important. Strategically placed spots will cost a little more, but what is it worth for potential customers or participants to hear about your product or event? It may be more effective to have a few spots aired during peak times, like morning and evening commutes to and from home, than to have several spots throughout the day. You also may want to consider becoming a sponsor for the local programming. This will associate you and your interests with a particular show, and add legitimacy and prime exposure at the beginning, middle, and/or the end of the program.
5. How do I make my ads stand out from everybody else on the radio?
Sales reps have experience with what seems to appeal to audiences, but you know what your customers want or have come to expect. Working together should help you to produce an ad that singles you out by representing your product in a unique way. Perhaps specific music or sound effects will catch the attention of your customers. You don’t have a lot of time to get your point across, so you must catch them from the beginning and carry them throughout the experience.
Remember that this is a process and will have to be tweaked for maximum results. A little trial and error play will be necessary for you to determine what is and is not working for you. Overall, radio is a valuable medium that can make the difference between mediocre interest and great success.