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Welcome to AmericanMusicConcepts.com: Throw Back Thursday’s Bonus Jingle – 02/01/2018

Each Thursday we will take a trip down memory lane and delve into our fantastic catalog of jingles to share with you some of the great experiences we’ve had hand crafting these jingles through the years.

The Jingle: Camacho Auto Sales

The Story: I was looking forward to traveling to Palmdale, California some years back.  Palmdale was the home base of my favorite recording artist Frank Zappa.  Frank spent time in Palmdale in his early years as a young aspiring doowop recording artist.  I checked out Zappa’s High School and his old neighborhood… enjoying the experience while soaking in the California sunshine.  Eventually, I stumble into Camacho Auto Sales while making cold calls.  Before I could ask if they had ever met Frank Zappa, they bought two jingles from me…one in English and one in Spanish.  Ricki Martin’s guitar player even dropped by to do some fine guitar work that would have made Zappa smile!

The rest is history.

Remember – Be Memorable

If you like what you hear and would like to create a handcrafted jingle that your company deserves visit us at: AmericanMusicConcepts.com

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The post Throw Back Thursday Bonus Jingle – February 1st 2018 appeared first on Radio Commercial Sales Tips from American Music Concepts.

American Music Concepts is the countries premier jingle company, working with radio and TV stations from ALL 50 states, producing over 10,000 client jingles!

American Music Concepts Presents: The Jingle Podcast Episode 02 – February 2018
Hosted by “Jingle” Jim Reilly

Episode Description: Jim visits the 106.7FM KULP Radio station in El Campo, Texas.
KULP has been serving the greater El Campo area since 1948.
Interview 1:  Jim sits down with Steve Zetsche VP and General Manager of 106.7FM/1390AM KULP of El Campo, TX.  Jim and Steve talk about KULP’s long standing history in El Campo, the importantance of community, and spotlight some of their favorite collaborative jingles.

Jingles featured in this podcast:
United Ag General Store
Rice Farmers COOP Mr. Tire
New First National Bank
Traditions Chevrolet
TechTronics

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The post The Jingle Podcast E02 – Radio / TV Advertising w/ Jingle Jim Reilly appeared first on Radio Commercial Sales Tips from American Music Concepts.

American Music Concepts is the countries premier jingle company, working with radio and TV stations from ALL 50 states, producing over 10,000 client jingles!

American Music Concepts Presents: The Jingle Podcast Episode 01 – January 2018
Hosted by “Jingle” Jim Reilly

Episode Description:
Interview 1: Jim talks radio advertising strategies, and success stories with Baron Wiley: Director of Sales, Salem Media Group – San Antonio Texas.
Interview 2: Jim talks about the jingle creation process with Peter Radd: Producer and formerly of Four Tops / The Temptations fame.

Jingles featured in this podcast:
Ballards Western Wear – Palm Springs, CA.
Gunsmoke and Lead – Fort Myers, FL.
Larsens Feed and Pet Supply – Santa Rosa, CA.
Deibler, Straub & Troutman Insurance – Elizabethville, PA.
The Weartherly Inn – Seattle, WA.
Ebert Family Clinic – Frisco, CO.
Alamo City Chocolate Factory – San Antonio, TX
Bumper Clinic – Indio, CA.
Ocean Breeze Water Park – Virginia Beach, VA.
Creekside Grooming – Martinsburg, WV

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The post The Jingle Podcast E01 – Radio / TV Advertising w/ Jingle Jim Reilly appeared first on Radio Commercial Sales Tips from American Music Concepts.

The key to getting results from your radio advertising is to make sure it is effective radio advertising. What really makes a radio ad effective? This depends not only on the actual audio commercial you have produced; it also is determined in part by other related factors.

Quality of production, choice of wording, time of airing, the quantity of ads you place in a schedule, and your choice of radio stations also enter into your quest for success. Here are 10 tips for successful radio advertising to use as you create your next radio ad campaign:

1. Reaching your target audience is the most important goal of radio advertising. To accomplish this, you need to determine who you want to reach and which stations of choice deliver that audience. Look closely at audience numbers by day part and also for special programming.
2. Creation of a memorable ad is your next project. You want your ad to immediately draw attention, but not offend your audience. A huge noise may gain attention, but also turn off the listener. Design an ad that fits the station’s theme, so your ad fits in naturally. Don’t put a rap ad on an easy listening station. If the station is all sports or news, using a jingle or other musical background is a good way to non-verbally let listeners know that this bit of information is different from the regular program content.
3. A jingle or sound logo adds instant recognition to your brand, service or company. Be consistent and remember to use the same audio in your other advertising, on television or in your store.
4. Keep it short and simple. You may only have 15 or 30 seconds to make your point. Stay on target by focusing on your main point. Remember that radio ads should motivate your target audience to take further action. It will not actually sell anything, but it should definitely motivate your listener to become interested enough to take action. You want them to call or visit your company, look for your product and want to try it.
5. Be identifiable – make sure your ad communicates what company/product is being advertised. Don’t let the product or service get lost in ad cuteness. A jingle provides instant recognition of your company/product during your ad campaign. Use easy to remember words, but keep everything short and sweet. All of your ads, including jingles, should be consistent, well written and produced, not amateur. Every second counts!
6. Saturation – purchase enough ads in a concise schedule. One ad a day will not do the trick! Consult with your station sales rep about the various ad packages the station offers. You want a high frequency and short term ad campaign, not a large but weak and spread out ad schedule.
7. Place your advertising schedule at the times when your intended audience is most likely to make or want to make purchases. For example, if your product traditionally sells best on a Monday, run your ads on Sunday/Monday rather than on Tuesday.
8. Consider sponsorship of special programming to reach a targeted audience. This can be more effective than a broad schedule of commercials. Usually with a sponsorship, you get additional short show opening and closing mentions in addition to commercials within the program.
9. Be ready for response. Always have a call to action and be ready to serve your new customers. Have enough products available to meet expected demand. If weather or other circumstances interfere somehow with response, do a second blitz to move your inventory.
10. Check the results of your ad campaign to measure results. Use what works best over again to create higher recognition.

Incorporating a jingle or using a jingle package with your radio advertising is an excellent way to increase the impact of your ads. Your jingles provide an instant audio cue which, over time, helps communicate recognition of your company/product and sponsorship without using up words that are at a premium. Your jingle accomplishes many of the above goals for you, and becomes a way to instantly let listeners know they are about to hear from you!

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