19 Aug Four Essential Advertising Presentation Points To Close More Sales
This Week’s Advertising Sales Tip: Paul Daly is one of the best radio reps in America. Paul loves his job and he’s very good at it. When we make jingle presentations together, Paul makes four key presentation points in every sales call.
Reach is defining the clients core target demo and then measuring how many different members of an audience will be exposed to their message.
Frequency is the number of times your clients target demo will be exposed to their messages.
Consistency … Clients will get results if they find a way to “own” a position and stick with the program for the long term. There is no better way to do this than with a professional, entertaining and memorable jingle package.
Compelling Message …Deliver your clients story with a series of commercials that makes a strong case for their product/service and include a call for action in the jingle donut.
Every presentation Paul Daly makes includes these four key points and we close almost every client we call on together. Try it … It really works.
Jingle Of The Week … Here’s a very cool jingle we created for Abaro Dental in Anchorage, AK. Feel free to listen to this new jingle by clicking here or download it here and play it for a few of your toughest prospects. Let me know if you’d like any additional jingle samples in any business category under the sun. I’ll shoot some jingles right back at you.
Jingle Jim Reilly is a renowned radio and TV advertising expert and also the President of American Music Concepts the premier advertising jingle company in the US. Contact Jim today at (732) 604-8625 to find out how to get a custom musical jingle for your business.
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