29 Aug Generate a boatload of new business for your radio station with “The Ugly House Contest”
Here’s a promotion I pulled off a few years back that generated a boatload of new business for our hometown radio station … “The Ugly House Contest.”
I had our listeners send in photographs of their homes so we could search out the Ugliest House at The Jersey Shore. We had hundreds of photo’s submitted and the grand prize winner was announced by the President of the Jersey Shore Builder’s Association. The winner received new landscaping, doors and windows, fence, paint job, etc.
We sold $1,000 airtime packages to 25 participating merchants and they agreed to supply the winner with the home repair upgrades. The people that won the contest were really down on their luck and we made their home a real showplace in the neighborhood … The Ugly House Contest is real money maker and it will open up many new home repair categories for your station
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