The more you prospect, the more new business contracts you will be generating

20 Aug The more you prospect, the more new business contracts you will be generating

I’ve heard back from many of my media friends about last week’s sales tip … “Creating A Prospect Journal.” The comments all had a common theme that prospecting is the foundation to a successful career in media sales. The more you prospect, the more new business contracts you’ll be generating … It’s really very easy!

I’ve built my career doing business with local direct clients. There are a lot more local direct clients than there are big clients and/or agency business. The hottest categories for local direct breakdown into three different categories:

Home Repair: Roofers, Framers, Plumbing, HVAC, Electricians, Flooring, Kitchen & Baths, Waterproofing, Storage Centers, Irrigation, Foundation Specialists, Painters, Oil Delivery Services, Exterminators, Lawn Care, Fence Installation, Swimming Pool Service, Tree Specialists, Pavers, Window Installers, Garage Door Service,

Health Care: Dental, Chiropractic, Imaging Centers, OBGYN’s, Pain & Balance, Cosmetic Surgery, Audiology, Eye Care, Neighbor Doctor Centers, Physical Therapists, Weight Loss, Pediatrics, Medical Supplies, Ambulance Service,

Professionals: Real Estate, Lawyers, Insurance, Financial Planners, Tax Accountants, Counselors, Title Search, Professional Organizers, Credit Repair Services,

Enjoy the hunt … Chasing down new local direct business is fun and it’s the most rewarding aspect of sales!