An awesome idea that will generate a boatload of money for your radio station and will take no inventory

25 Aug An awesome idea that will generate a boatload of money for your radio station and will take no inventory

I have an awesome idea that will generate a boatload of money for your radio station and will take no inventory … not a minute of airtime.

Client Podcasting on your station web site could generate lots of revenue with very little effort. A Client Podcast is a mini radio program posted on your web site for your audience to download and listen to at a later time. Your listeners download the Client Podcasts on their I-Pod and listen during their evening walk, plane ride or weekend trip to the mountains.

Create a Client Podcast page on your web site and promote Wednesday as “Web Site Wednesday.” Drive your audience to visit your Client Podcast Page for this months Podcasts from local businesses including Wine Shops, Diet Centers, Chambers, etc. The Wine Shop records a 5 minute radio program on the latest wine tips and industry news. The Diet Center talks about exercise programs and healthy recipes. The Chamber offers business tips and promotes upcoming Chambers events.

Attached you’ll find a sample Client Podcast for ABI Insurance that you can download and play for clients.

If you have ten clients posting a Podcast at $100 per month … That’s $1,000 per month or $12,000 per year in non traditional revenue and takes up no inventory. This is a big time money maker, your clients will love the concept and it’s a great service to provide to your listeners.