I meet hundreds of local direct business owners every month and Web Sites are a common topic. There are three scenarios: 1) Client Has A Web Site and loves it 2) Client Has A Web Site and is not happy with it or 3)...
Here's an idea that's easy to implement and will make a favorable impression with your prospects and clients ...
Your Speakers Series can take place at your local Chamber Of Commerce, local conference center or even your stations board room. I've done meetings at the Kentucky Broadcasters Hall of Fame, a civil war era hotel in New York State and even a haunted restaurant in...
Selling with spec spots is the most valuable weapon in your war chest and probably the tool you use the least. Every week I travel around the country and discuss spec spots with sales managers and they all say the same thing ...
Here's a common occurrence at your radio station: You work very hard to get a client on the air and after the flight starts, you move on to new business and take your eye off your new account. We have a tendency to under service current...
Warren Potash was the President and CEO of The Radio Advertising Bureau from 1998 - 1991. I had the pleasure of seeing Warren make his pro radio presentation several times and they were very convincing. Warren carried a folder of current newspaper articles that made...
I've had many requests to archive the entire library of sales tips from The Jingle Of The Week. The complete set of tips is now featured on our new web site: www.americanmusicconcepts.com. This is a virtual treasure trove of money making ideas for radio sales professionals....
I send over 6,000 Happy Birthday greetings every year to clients, prospects and Radio/TV reps. People feel a little extra special on their birthday and when my Happy Birthday greeting arrives, my friends really get a kick out of it. There are several free Web Site...
I love a good idea and this week the Radio Advertising Bureau is launching a great idea. The RAB just announced a Personal Membership program to Radio Sales Professionals. The coolest feature of the program is the ability of AE's to effectively communicate with clients through...
Dan Mitchell, owner of 99.5 The Heat in Palm Springs, California always inspires me. Dan is a great story teller and he loves to tell real stories during presentations. Dan's stories are all true and they always make the client feel good about moving forward...