In this modern era of Internet broadcasting and omnipresent devices like smartphones and tablet computers, it can be easy to overlook the humble radio as an avenue of advertising. Yet this is a serious mistake, as radio advertising can still be an extremely powerful and...
Despite the digital era ushering in a plethora of new devices on which to listen or play music, traditional radio still remains the most popular medium on which to discover new music, catch up on great talk shows or listen to your favourite sports broadcast....
What is an advertising strategy? Let's break it down. Strategy is a plan of action that includes tactics to achieve a defined goal. When building a strategy I like to start with the goal and then work backwards to define the steps you'll take to achieve...
Here are some more question we often get asked about jingles. "How will I know if the jingle you create will be the right one for my company?" The answer is "You'll know." Just listen to what's coming from your heart. Ever hear of a...
We’ve been in the commercial jingle business for a long time. We’re actually celebrating our 10th anniversary as a jingle company this year. In that time we’ve produced over 10,000 commercial jingles for happy customers in a wide variety of industries. We’ve...
Another question we are often asked is "Can you sing my phone number in my jingle?" Phone numbers can be very, very effective in a jingle if done the right way. Clients who generate 100% of their leads via the telephone have so much to gain...
Why do I need music in my radio commercial? That's an easy one! Music makes your commercial more memorable. That's actually been proven by scientists. Music activates the part of the human brain that controls our deepest emotions. That helps embed the music and the...
One of the questions we get asked a lot is this: Can we use a popular song or melody in my jingle? Helping yourself to someone else's intellectual property is dangerous territory. You may hear other local business ripping a knockoff of 867-5309 Jenny Jenny in...
I'm not talking about jingle ball, jingle bells or even jingle bell rock. I'm talking about jingles. You've heard jingles. You've tapped your foot to them and you've sung along with them. Tell me you don't hum along when you hear Subway's jingle "Five Dollar Footlong"....
A new study done by Neilsen Catalina shows that radio advertising has the highest return on investment of all media. Returning up to $23.21 per dollar spent in some categories. The study was done with 10 brands that advertised on Clear Channel stations. The...