Once you’ve made the decision to advertise your business on the radio it’s a good idea to take the extra steps to make sure that you are getting a good return on your investment by doing everything you can to ensure a successful advertising campaign. There...
8 Myths About Radio Advertising - DEBUNKED! There are quite a few myths about radio and radio advertising floating around these days. But they couldn’t be more wrong. Radio remains one of the most engaging media and a great place to advertise your business. Check out this...
3 Missteps You Must Never Make In Your Radio Advertising Campaign Radio advertising is a great way to promote your local business. You have the benefit of being able to focus your campaign on your local region and your target audience. These two benefits will make...
5 Ways to Improve Your Radio Advertising When you make the decision to advertise your business on the radio you definitely want to do everything you can to maximize the return on your investment in your business. These 5 tips will help you maximize the ROI on...
Need help for your small business? Yahoo Small Business provides a variety of services to help your business succeed. They provide support twenty-four hours a day and a variety of tools and apps to help you get the most out of their services. Whether you need...
The U.S. Small Business Administration (SBA) originated in the Great Depression. Since its official beginning in 1953, the SBA has been a very resourceful friend of small businesses. Federal contract, loans, loan guarantees, contracts, and other helps for small businesses have added up to millions in support...
The Radio Advertising Bureau (RAB) sets standards for the radio advertising industry and seeks to improve industry revenue. The organization's website gives statistics on the radio industry and reasons to advertise. The RAB uses Kantar Media Ad$pender Online as a source for ranking advertisers. The...
Many people mistakenly believe that large corporations drive the U.S. economy. However, small businesses, which have created more than 65% of net new jobs over the last two decades, form the foundation of the nation’s economy, according to Forbes. The Small Business Administration defines a small...
Recent studies have shown that even with today's fragmentation of media and attention, radio advertising continues to help businesses engage with consumers. Neilsen recently released a report that says radio advertising returns an average of $6 in sales for every dollar spent. Some retailers actually showed...
In today's modern climate, marketing tips for small businesses always include using technology to their advantage. In decades past, the ideal marketing campaign would reach the widest possible audience in the most effective way possible. The idea was to climb to the proverbial rooftops and...