Not that long ago, the entire concept of "social media marketing" didn't even exist in mainstream conversations. Social media platforms such as Facebook and Twitter were seen as unprofitable entities that did not provide a particularly intriguing value proposition for companies looking to expand their...
Given the competitive nature of advertising, small businesses have to keep their focus on developing their customer-base and outperforming competitors. Marketing strategies are a major weapon in the battle for customers, and having the right promotional materials can win-over prospective customers. Adding a jingle to...
In the television series "Two and a Half Men," Charlie Sheen's character Charlie Harper is a jingle writer, and in the first season (ep.8), we see the power of jingles. Charlie gets the job of prepping Jake's class for a musical and ends up using...
With the widespread use of social media as an advertising tool, advertising on the radio might seem old fashioned. However, done right a radio campaign can be very effective. Here are some tips for running a successful radio advertising campaign. Ad Frequency Your potential customers need...
Businesses rely on advertising to drive sales. The key to successful advertising today lies in being able to reach the target audience. In today's competitive marketplace, television and radio stations rely on advertising to subsidize their programming. The importance of advertising your business can't be...
Since products don't sell themselves, your business obviously will not advertise itself. Instead, you must promote and learn how to advertise your business. While there are volumes of books written on how to advertise your business, the following quick 10 proven methods will have you...
Finding the most reliable and profitable means of promoting a business can be difficult. You want to generate a positive return on investment, drive sales, and ensure that you have the resources to manage your marketing mix. By combining both online and offline marketing to...
Social media campaigns are a great way to advertise your small business and grow sales. There are a variety of social media campaigns. One size does not fit all. However, successful and effective campaigns have all of the following in common. Clear Objectives and...
No matter your industry, radio advertising can more than likely add a much needed jolt to your advertising campaign. However, it's important you effectively manage the cost of the advertising on the radio. To help you along the way, the following questions and answers will...
In today’s economic climate, small business owners are under continuous pressure to make a successful return on investment. State and national newspapers are filled with articles discussing the trials and tribulations of upstart companies, and it can be an intimidating world for those whose livelihood...