This Week's Advertising Sales Tip: Paul Daly is one of the best radio reps in America. Paul loves his job and he's very good at it. When we make jingle presentations together, Paul makes four key presentation points in every sales call. Reach is defining the clients core target demo and...
This Week's Sales Tip: Perhaps the most asked question of all time is, "What's For Dinner?" ...
This Week's Radio Advertising Sales Tip: Shopping Downtown is coming back in a very big way in all sized markets throughout the USA. Just look at your local Downtown Shopping District and I bet it's filling up with quaint new specialty shops and locally owned...
This Week's Advertising Sales Tip: Rarely do we create advertising sales promotions designed for the Senior Citizens in our audience. This week I have a great idea for you and an excellent marketing opportunity for some of your local clients ...
This Week's Advertising Sales Tip: Here's a tasty idea to help you sign up some new local Restaurants for advertising in 2014. The third Tuesday of each month you hold a fund-raiser for a charity at a local restaurant. Promote the restaurant for...
America's Best Marketing Reps, Good Monday morning to you ...
This Week's Sales Tip: Shopping Downtown is coming back in a very big way in all sized markets throughout the USA. Just look at your local Downtown Shopping District and I bet it's filling up with quaint new specialty shops and locally owned restaurants ...
I have the ultimate April's Fools Joke for you but you'll need some time to prepare it and a Program Director up for some fun. This April Fool's Day roll out a market wide station concert complete with a live broadcast, client sponsors, promo spots and...
We are creating musical jingles for Law Firms all over the country. May I share a an idea that your toughest Law Firm prospect will love? This idea comes from New York City Radio Station, WCBS News Radio 88 ...
There is big money to be scooped up this Spring in Pool Chemicals from some of the top names including BioGuard, HTH, Baquacil and Pace. A few years back I met a distributor representation for HTH Pool Chemicals at our local home center. Our casual conversation turned interesting when I suggested...