Roadblocking has always been a secret weapon for AE's and Clients. Roadblocking is a method of scheduling a week, a day or even a daypart with heavy frequency while keeping within a limited budget. The concept is pretty simple ...
One of the fastest growing business categories for Radio/TV Sales is Law Firms. Every AE in America should have at least one Law Firm on the air at all times. There are many Law Firm categories up for grabs including Bankruptcy, Criminal Law, Family Law, Health...
Dan Mitchell, owner of 99.5 The Heat in Palm Springs, California always inspires me. Dan is a great story teller and he loves to tell real stories during presentations. Dan's stories are all true and they always make the client feel good about moving forward...
I have an awesome idea for you that can generate a boatload of money on Sunday, June 21st. Sunday, June 21st is the First Day of Summer ...
Do you specialize in a particular area? The superstars in Radio/TV sales have an area of expertise. It's good policy to go after one business category with a vengeance. Let's say you have a personal hobby of taking pictures. You love photography and everything about...
Have you ever scheduled a client for a campaign and the client decides to cancel the contract before you're given a fair shot at success? Whether you're presenting a 52 week, 26 week or 13 week schedule ...
There is nothing new about Cross Promotions but when was the last time you used the concept to close a new piece of business? Cross Promoting is the simple concept of taking two clients and teaming them together with a common Bounce Back. Here is an...
Let's take a look at an idea that will increase your monthly billing by 10% ...
We spend all our time in Radio/TV Sales telling clients and prospects to market their services ...
The Commercial and Residential Real Estate markets show signs that demand is building and values are starting to recover. Real Estate will come charging back ...