Here's a common occurrence at your radio station: You work very hard to get a client on the air and after the flight starts, you move on to new business and take your eye off your new account. We have a tendency to under service current...
Warren Potash was the President and CEO of The Radio Advertising Bureau from 1998 - 1991. I had the pleasure of seeing Warren make his pro radio presentation several times and they were very convincing. Warren carried a folder of current newspaper articles that made...
Sony has just released Play Station 3 and it's living up to the hype as "The Ultimate High-Definition Entertainment Experience." There's still time for you to cash in on the excitement with a 4th Quarter sales promotion with PS3 ...
I had some fun last week telling my radio friends in Montana about "The Right And Left Theory." "The Right And Left Theory" is a very powerful sales strategy and will triple your sales in the New Year if you stick with the program ...
Here's a very good idea to jump start your New Year...
Here's one of the biggest money makers I've ever pulled off and I'll lay it all out for you ...
I've had many requests to archive the entire library of sales tips from The Jingle Of The Week. The complete set of tips is now featured on our new web site: www.americanmusicconcepts.com. This is a virtual treasure trove of money making ideas for radio sales professionals....
Fourth quarter offers lots of sales opportunities with your local movie theaters. It's a great idea to meet and make friends with the local General Managers of every movie theater in your listening area. Movie passes are very easy to obtain and they are an...
It's Back To School time and that means lots of sales opportunities with High School and College Football. Here's a clever sales promotion that's always a winner ...
How's your current relationship with your local Chamber of Commerce? If your friendship with your old downtown pals could use a lift ...