Finding the most reliable and profitable means of promoting a business can be difficult. You want to generate a positive return on investment, drive sales, and ensure that you have the resources to manage your marketing mix. By combining both online and offline marketing to...
Social media campaigns are a great way to advertise your small business and grow sales. There are a variety of social media campaigns. One size does not fit all. However, successful and effective campaigns have all of the following in common. Clear Objectives and...
No matter your industry, radio advertising can more than likely add a much needed jolt to your advertising campaign. However, it's important you effectively manage the cost of the advertising on the radio. To help you along the way, the following questions and answers will...
In today’s economic climate, small business owners are under continuous pressure to make a successful return on investment. State and national newspapers are filled with articles discussing the trials and tribulations of upstart companies, and it can be an intimidating world for those whose livelihood...
In this modern era of Internet broadcasting and omnipresent devices like smartphones and tablet computers, it can be easy to overlook the humble radio as an avenue of advertising. Yet this is a serious mistake, as radio advertising can still be an extremely powerful and...
Despite the digital era ushering in a plethora of new devices on which to listen or play music, traditional radio still remains the most popular medium on which to discover new music, catch up on great talk shows or listen to your favourite sports broadcast....
This Week's Sales Tip: Perhaps the most asked question of all time is, "What's For Dinner?" ...
This Week's Radio Advertising Sales Tip: Shopping Downtown is coming back in a very big way in all sized markets throughout the USA. Just look at your local Downtown Shopping District and I bet it's filling up with quaint new specialty shops and locally owned...
This Week's Advertising Sales Tip: Rarely do we create advertising sales promotions designed for the Senior Citizens in our audience. This week I have a great idea for you and an excellent marketing opportunity for some of your local clients ...
This Week's Advertising Sales Tip: Here's a tasty idea to help you sign up some new local Restaurants for advertising in 2014. The third Tuesday of each month you hold a fund-raiser for a charity at a local restaurant. Promote the restaurant for...