The Radio Advertising Bureau (RAB) sets standards for the radio advertising industry and seeks to improve industry revenue. The organization's website gives statistics on the radio industry and reasons to advertise. The RAB uses Kantar Media Ad$pender Online as a source for ranking advertisers. The...
Many people mistakenly believe that large corporations drive the U.S. economy. However, small businesses, which have created more than 65% of net new jobs over the last two decades, form the foundation of the nation’s economy, according to Forbes. The Small Business Administration defines a small...
Recent studies have shown that even with today's fragmentation of media and attention, radio advertising continues to help businesses engage with consumers. Neilsen recently released a report that says radio advertising returns an average of $6 in sales for every dollar spent. Some retailers actually showed...
In today's modern climate, marketing tips for small businesses always include using technology to their advantage. In decades past, the ideal marketing campaign would reach the widest possible audience in the most effective way possible. The idea was to climb to the proverbial rooftops and...
Not that long ago, the entire concept of "social media marketing" didn't even exist in mainstream conversations. Social media platforms such as Facebook and Twitter were seen as unprofitable entities that did not provide a particularly intriguing value proposition for companies looking to expand their...
Given the competitive nature of advertising, small businesses have to keep their focus on developing their customer-base and outperforming competitors. Marketing strategies are a major weapon in the battle for customers, and having the right promotional materials can win-over prospective customers. Adding a jingle to...
In the television series "Two and a Half Men," Charlie Sheen's character Charlie Harper is a jingle writer, and in the first season (ep.8), we see the power of jingles. Charlie gets the job of prepping Jake's class for a musical and ends up using...
With the widespread use of social media as an advertising tool, advertising on the radio might seem old fashioned. However, done right a radio campaign can be very effective. Here are some tips for running a successful radio advertising campaign. Ad Frequency Your potential customers need...
Businesses rely on advertising to drive sales. The key to successful advertising today lies in being able to reach the target audience. In today's competitive marketplace, television and radio stations rely on advertising to subsidize their programming. The importance of advertising your business can't be...
Since products don't sell themselves, your business obviously will not advertise itself. Instead, you must promote and learn how to advertise your business. While there are volumes of books written on how to advertise your business, the following quick 10 proven methods will have you...