How to buy radio advertising, even if you've never done it before. So you have decided to advertise your business with a commercial on the radio. Great! But now you've come to realize, you're not really sure how to go about it since you've...
Everyone loves a great radio or TV commercial jingle. The best jingles become ear worms. You just can't get them out of your head. You sing along, tap your foot and sometimes even dance! A great commercial jingle makes an ad memorable. Jingles really became popular...
Effective marketing strategy and advertising techniques are crucial to the success of any business. Now more than ever it is vital that you have an organized marketing and advertising strategy plan for your business. The extensive usage of digital media like smartphones, tablets and computers...
How Much Does Radio Advertising Cost? It's a great question. And like many great questions the answer is, it depends. The short answer is that the cost of radio advertising is generally tied to the size of the audience you will be able to reach at...
I have the ultimate April's Fools Joke for you but you'll need some time to prepare it and a Program Director up for some fun. This April Fool's Day roll out a market wide station concert complete with a live broadcast, client sponsors, promo spots and...
Odwalla Fruit Juice is on the move in all 50 states and they are looking for your help. Significant marketing money is now in the hands of local distributors to promote the Ultra-Endurance Race Across America, Bonnarro Music & Arts Festival and most recently their...
We are creating musical jingles for Law Firms all over the country. May I share a an idea that your toughest Law Firm prospect will love? This idea comes from New York City Radio Station, WCBS News Radio 88 ...
There is big money to be scooped up this Spring in Pool Chemicals from some of the top names including BioGuard, HTH, Baquacil and Pace. A few years back I met a distributor representation for HTH Pool Chemicals at our local home center. Our casual conversation turned interesting when I suggested...
There are three key categories for Radio/TV Sales in 2010 and it's my pleasure to share them with you this week. Heath Care continues to be the number one business category and it's a wide open field ...
I meet hundreds of local direct business owners every month and Web Sites are a common topic. There are three scenarios: 1) Client Has A Web Site and loves it 2) Client Has A Web Site and is not happy with it or 3)...