Here’s a very cool idea that is sure to help you close a 52 week contract
Here's a very cool idea that is sure to help you close a 52 week contract: Your hometown has an historical society ...
29 August, 2009
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Author: admin
Generate a boatload of new business for your radio station with “The Ugly House Contest”
Here's a promotion I pulled off a few years back that generated a boatload of new business for our hometown radio station ...
29 August, 2009
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Let’s take a look at the all-time best Auto Dealer promotion … “Hands On 2009”
Let's take a look at the all-time best Auto Dealer promotion ...
29 August, 2009
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Holidays plus a national sponsor equals success
I received many inquires from last week's Jingle Of The Week about the great promotion I did with the American Express Card ...
29 August, 2009
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A great promotion we did with The American Express Card
I was reminded this week by Suzanne Montoya in Princeton, New Jersey, one of the country's smartest Radio Reps, of a great promotion we did with The American Express Card. We met a local field rep from The American Express Card some years back and organized...
29 August, 2009
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I send over 6,000 Happy Birthday greetings every year to clients, prospects and Radio/TV reps
I send over 6,000 Happy Birthday greetings every year to clients, prospects and Radio/TV reps. People feel a little extra special on their birthday and when my Happy Birthday greeting arrives, my friends really get a kick out of it. There are several free Web Site...
29 August, 2009
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The RAB just announced a Personal Membership program to Radio Sales Professionals
I love a good idea and this week the Radio Advertising Bureau is launching a great idea. The RAB just announced a Personal Membership program to Radio Sales Professionals. The coolest feature of the program is the ability of AE's to effectively communicate with clients through...
29 August, 2009
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5 Great advantages to being the first one in the office every morning
I've always made it my business to be the first one in the office every morning. There are many advantages to starting your day early. Here are five great ones: 1. The office is quiet and you can really concentrate on planning your day. 2. The computers,...
29 August, 2009
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Roadblocking has always been a secret weapon for AE’s and Clients
Roadblocking has always been a secret weapon for AE's and Clients. Roadblocking is a method of scheduling a week, a day or even a daypart with heavy frequency while keeping within a limited budget. The concept is pretty simple ...
29 August, 2009
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One of the fastest growing business categories for Radio/TV Sales is Law Firms
One of the fastest growing business categories for Radio/TV Sales is Law Firms. Every AE in America should have at least one Law Firm on the air at all times. There are many Law Firm categories up for grabs including Bankruptcy, Criminal Law, Family Law, Health...
29 August, 2009
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